#092 – Tactics: 80% Reply Rate & Extreme Personalization at Scale


#092 – Tactics: 80% Reply Rate & Extreme Personalization at Scale

March 27, 2019

Welcome to the dark side of cold email! In today’s episode, we cover 2 tactics and their “grey hat” variations being used to get 80% reply rates for any market that’s checking their inbox.

These tactics will help you determine if a new market can be won using cold email before launching your campaign, they will help you get VIP’s to reply even if you feel like you’ve already tried everything, and add an extreme level of personalization to your cold emails without wasting time on dead-end prospects. Just do us a favor and use these tactics responsibly.



  • What is “Mouse & Whiskers” tactic, when and why to use it
  • How to be ethical while using this tactic
  • Short-term and long-term goals of “Mouse & Whiskers”
  • How to personalize your video when you are using the Video Tactic
  • What information to include about the video
  • How to prepare customers and optimize your time for making the video
  • The secret approach learned from our grandparents that will make the customers reach out for your video

So these are 2 tactics to add to your toolbelt, plus some gray hat variations you may want to test out. By sending these cold emails to 100 prospects, you can simply count the number of replies to determine the % of people acting on their email, and then use this number to benchmark against future cold email campaigns.

Happy cold emailing!

Jeremy and Jack


Leave a Reply

Related Stories

February 19, 2016

Heather Morgan

June 21, 2017

#01 – Is Cold Email Spam?