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#093 – The Secret to Finding Targeted & Fresh Prospects

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#093 – The Secret to Finding Targeted & Fresh Prospects

April 3, 2019

Hey cold emailers, today we are talking about Scraping. You’ll hear the 3 main advantages of collecting your own data compared to using a traditional databases, what you still need humans for, and why this is not as scary as it seems even for non-tech people. Enjoy!

HERE’S WHAT WE COVER IN THIS EPISODE:

  • What is web scraping and how we can turn websites into spreadsheets
  • Google Chrome extensions that can scrape data
  • How you can save time and money with scraping tools as opposed to using VA
  • How to get the freshness and highest quality of data
  • Using scraper to generate a list of super targeted companies, and Crunchbase and Yelp filtering options
  • How personalization goes hand in hand with scraping while you are list building
  • Why you still need a human to look through your spreadsheet
  • Examples for being crazy personalized – applying keyword extraction at glassdoor.com
  • Dynamic data as an advantage of scraping Vs. static databases (check out our episode with Monkeylearn)
  • How skillful in tech you need to be for scraping
  • How ethics goes along with scraping (check out Episode 28 with Dan Martell and his take on that)

Scraping is a cold email superpower – use it to build a super-targeted list AND add custom merge tags that makes your email stand out in a crowded inbox. But since it has become a hot topic in today’s courtrooms, please scrape responsibly.

Happy cold emailing!

Jeremy and Jack

TOOLS TO HELP YOU GET STARTED:

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