#106 – Teardown: Improving “Outsourced IT” & SaaS Cold Emails


#106 – Teardown: Improving “Outsourced IT” & SaaS Cold Emails

July 3, 2019

Today we’ve got a couple of emails to tear down. 

Let’s get things started with an email about outsourcing software projects. Here’s how it goes:


Available for software projects – need help?


Hi {!first_name},

You’re hiring, and we have a community of software engineers looking for work.

I invite you to join Orbit, Moonlight’s free weekly email list where we feature engineers looking for contract work:

– It’s free

– Most candidates are from the USA

– We screen candidates for quality and experience at tech companies

To get emails about engineers looking for work, sign up here for free ->

 John Smith

{!title}, engineering


(if you don’t want to hear from me again, please let me know)

Let’s move on, we’ve got a couple more here: 

Day 0

FROM: Boolean 

SUBJECT: Feedback tool for {!company_name}


Hi {!first_name}, 

I found {!company_name} on Crunchbase. It looks like a great service to {!main_function}. 

I have developed a survey tool which will give you plenty of customer feedback. Would you like to try it? 


John Doe

Follow up:

Day 2

FROM: Boolean

SUBJECT: Re: Feedback tool for {!company_name}


{!first_name}, just checking with you on this.

Break up email:

Day 7

 FROM: Boolean

SUBJECT: Re: Feedback tool for {!company_name}


{!first_name}, looks like you don’t need a survey tool. Don’t worry I will not email you anymore.

You can see my survey tool at It is for sending single question surveys.


John Doe

Let’s jump on the teardown:

Among all the tips we give in this cast, you’ll find at least one that will be a magic touch for your cold email. You can also check out approaches that we’ve mentioned like The Fox and The Crow (Episode 19) and Mouse&Whisker (Episode 92), or you can create your own, and then let us know how it went. 

Happy cold emailing!

Jeremy and Jack


Related Stories

February 19, 2016

Heather Morgan

June 21, 2017

#01 – Is Cold Email Spam?