#119 – Rapid Fire: Tips on Copywriting, Hiring, And Getting Better

We organized today’s questions into a few topics, so you can have a clear picture of what they focus on. Enjoy!

Deliverability

• Do keywords really matter?
• How do I know if my emails are landing in the spam folder?
• Can I use a sales tool to blast 3000 prospects in 1 day?

Copywriting

• Who is your favorite copywriter guru?
• What small thing can I do to become a better cold email writer today?

Self-improvement

• I can’t stick to my campaigns… I lose momentum after 2 weeks. Any tips?

CRM

• Do I really need a CRM if I’m having success with inbox folders?

Research

• What’s one thing I should learn about my prospects before sending an email?
• Any tips on accelerating learning when there is time pressure to get results?

Hiring tips

• At what stage do I need a VA or an assistant? How long should I “do everything myself” before letting go?
• How do I ensure high quality once I start handing off the tasks?

Resources that we mention:

• John Carlton
• Gary Halbert
• The Copywriter’s Handbook: A Step-By-Step Guide To Writing Copy That Sells, by Robert W. Bly
• David Ogilvy
• Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones, by James Clear

So if you are wondering how one company that nails cold email as a channel looks like, there are two key things – having a process in place and metrics to let us know we are on track.

Happy cold emailing!

Jeremy and Jack

ANNOUNCEMENT:

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If you want to learn how to scale sales, marketing and customer success, you don’t want to miss this event!