In today’s episode we are joined by Dragos, the founder of Crop Studio. He’s going to talk to us about how to make sure not to lose any deals if a prospect checks us online. Enjoy!

HERE’S WHAT WE COVER IN THIS EPISODE:

• The content foundation you need on your website 
• The research process behind HOW and WHAT you write
• Remember that design is just a vessel for the content
• How to come up with content ideas
• How to answer the needs of different types of audience 
• How to make your website more credible
• What it means to be consistent in your brand and on your website
• When it makes sense to include a “Buy” button, or replace it with “Contact Now”
• If you’re tight on budget, should you hire a copywriter or a designer to improve your website?
• Why and how to check the content of your website with your clients
• What you can “use” competitors’ websites for
• What kind of subscribers you REALLY want

This has been a great opportunity to share the knowledge with someone who is really making the internet a better place!

Check out our Episode 137 with another guest who had some very useful advice about building trust with prospects.

Happy cold emailing!

Jeremy and Jack