#141 – Watercooler Chat: How to “Pre-Warm” Prospects To Shorten Your Sales Cycle

#141 – Watercooler Chat: How to “Pre-Warm” Prospects To Shorten Your Sales Cycle

Hey folks, let’s roll over to the watercooler to chit-chat about warming up an audience!

WHAT YOU’LL LEARN IN THIS EPISODE:

  • What it means to warm up an audience and where that step belongs in your email campaign
  • Does it pay off to invest time in-pre warming?
  • What is the best way for warming up and how to specify “the place” for your action 
  • At what point in marketing effort does warming up make most sense?
  • Can you build trust fast enough with cold email without pre-warming?

The beauty of taking this approach is that there is more than one way to do it, and at the same time you are answering an important question, “how can I give value to my users even if I don’t have the product to sell to them at this moment?”.

Now let’s leave the watercooler and get back to work with this fresh knowledge!

Happy cold emailing!

Jeremy and Jack

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