#177 – SMS Political Teardown


#177 – SMS Political Teardown

November 11, 2020

Today we’re tearing down cold sms messages. We’ll discuss what we like, what we don’t like and see if those messages could be used in other mediums. 

Here they are:

{state} is always a close race. Do you need help finding your polling station or a mail ballot drop box before the polls close tomorrow? 

– Steven with Donna Shalala for Congress

Hi {first_name}, this is Hiralda with United Teachers of {county}. Polls are open until 7:00 p.m. Do you need a ride to the polls? Use Lyft code “2020VOTE” for 50% discount and Get Out To Vote! To unsubscribe reply STOP

{first_name}, from one {state} to another, I don’t think we can survive another four years of {candidate}. Tomorrow is the last day to vote in {city} for {candidate}. You’ll need to bring a valid ID. What else can I help you with to ensure you vote?

Hey {first_name}!! Checking in one last time, polls are closing at 7pm and today is the LAST day to vote! What time are you going to vote for {candidate} today?

Hi {first_name}! It’s Jenny with the {state} {party} again! {state}’s been hit hard by the COVID pandemic and we need strong leadership like {candidate} that will fight for health care for our families. 

Hey {first_name}! It’s Michael with NextGen {state}! The final day to vote is TODAY! Reply with reply with a smiley face emoji if you’re voting today!

Maybe the most interesting thing in this case is to realize what you can do within 160 characters.

To learn how to face this and other kinds of challenges in the cold email world, check out and master cold email.

Jeremy and Jack


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