#188 – What is Lead Generation in under 10 minutes


#188 – What is Lead Generation in under 10 minutes

January 27, 2021

Today we are going to define what Lead Generation is – short and clear.


  • What it means to win interest from qualified prospects
  • Job titles that involve lead generation as a primary role
  • Inbound and outbound paths to lead generation
  • How to qualify leads
  • What personalization is and how it can benefit you

If you want to master more topics in the cold email world, check out our in-depth course Cold Email Outreach MasterClass where you can upgrade your skills and learn what we know about outreach.

Happy cold emailing!

Jeremy and Jack

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