Month: November 2017

#024 – How to Use Scarcity in Your Cold Emails

#024 – How to Use Scarcity in Your Cold Emails

Hey folks, this week we’re talking about Scarcity. It’s one of the 6 major “weapons” of influence, outlined in our favorite book Influence by Robert Cialdini. It’s also one of the most challenging to use correctly, and not to off-put your prospects instead of drawing them to you. We want to share how the scarcity …

+ Read More

#023 – Fake Stats That Are Ruining Your Campaign

#023 – Fake Stats That Are Ruining Your Campaign

Hey cold emailers, this week we’re talking about fake stats and not-so-scientific articles that may be detrimental to your reply rate. If you want to successfully navigate the sources you find online and understand how to get relevant stats, listen carefully to this cast. HERE’S WHAT WE COVER IN THIS EPISODE: Why you should keep …

+ Read More

#020 – How to Start a 6-Figure Agency with Cold Email

#020 – How to Start a 6-Figure Agency with Cold Email

Hello cold emailers, this is the first episode in a series of interviews with founders on how they started their cold email business. Our guest today is Jack Reamer, a B2B SaaS lead generation expert and the founder of EmailThatSells.com. Jack made a transition from traditional copywriting to cold email after he discovered how cold …

+ Read More