Month: November 2019

#127 – Lying, Cheating & Stealing: The Ethics of Automation

#127 – Lying, Cheating & Stealing: The Ethics of Automation

Sending personalized cold email works like magic. But today we talk about the “ethics of automating” and whether or not paying someone to do your sales personalization is a good idea. Listen in for examples of highly personalized and effective, yet unethical cold emails, ways you can outsource everything without losing sleep or dealing with …

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#125 – Why You’re Still Struggling With Deliverability (Part 1)

#125 – Why You’re Still Struggling With Deliverability (Part 1)

Hey, join us by the water cooler and let’s talk about a couple cold email questions: Is engagement a golden metric for deliverability today?  What kind of feedback can we get from follow up stats? Why is reply rate becoming more important indicator than the bounce rate? Is engagement necessarily connected to the reply rate?  …

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#124 – Rapid-fire: Deliverability Hacks, Cold Texting & Agency Secrets

#124 – Rapid-fire: Deliverability Hacks, Cold Texting & Agency Secrets

Hey cold emailers, let’s see what are your newest concerns in our newest Rapid Fire episode.  Rapid Fire Questions: When it comes to alternative domains, what outbound volume is the best and how long does it take to warm up a separate domain?  Is having two links in a cold email OK? Is it better …

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