#204 – Podcasting As A Lead Gen Tool


#204 – Podcasting As A Lead Gen Tool

May 19, 2021

Today we are unpacking a new tactic – using podcasting as a lead generation tool. That doesn’t mean growing a giant podcast and hoping your ideal client listens to it and contacts you, but using the podcast as a direct outbound sales tool where you invite your buyers.


  • How to ensure that 10% of your podcast guests end up buying or becoming a qualified lead
  • How to set up the show
  • How to book guests
  • How to transition to the pitch without breaking your own code of ethics
  • When not to use the podcast tactic
  • How to do the research to get the right people on your show

Determine the problem you are solving, and find what will resonate with your audience – if you get those two right, you’ll get the right person in the cast and the right one to listen to it.

To help you more with your campaigns, we have created a database of our cold email writing hacks and deliverability. Get access to this at

Happy cold emailing!

Jeremy and Jack


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