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#207 – Multi-Channel Sales TearDown: Cold Email + Direct Mail

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#207 – Multi-Channel Sales TearDown: Cold Email + Direct Mail

June 9, 2021

Today we are doing an actual paper mail teardown! 

We are going to explain how to use direct mail with the cold email campaign, and do a brief teardown of the paper mail and the email verson of it.

Email 1:

thoughts on Gusto?

Hi {!first_name},

I know these sales emails can be a little awkward so here’s a picture of our company dog, Finnley, standing on a desk to break the ice:

Now that we’re old friends, if you had to give your current payroll provider a score between 1 and 10 what would it be?

If you didn’t just yell “10!” at your monitor, here are two very simple, very good reasons why we should have a quick conversation about moving {!company}’s payroll to Gusto:

Things move faster on Gusto. Running payroll takes anywhere between 36 seconds and 10 minutes.

I promise to include another picture of Finnley in my next email.

Looking forward to filling up your inbox with pics of this cute dog,

-John

John Doe

Market Development | Gusto

Book Me!

Gusto

noun | (guhs-toh)

great enjoyment, energy, and enthusiasm

ex: John hikes the Blue Ridge Mountains #WithGusto


Follow up:

Re: thoughts on Gusto?

Hi {!first_name},

Any thoughts on that?

-John

P.S. Finnley brought in a friend to work today and I just had to share:

John Doe

Market Development | Gusto

Book Me!

Gusto

If you like the podcast, check out https://course.quickmail.io/. Last week we added a new section on personalization, so give it a go if you want a deep dive and learn even more than this podcast is offering.

Happy cold emailing!

Jeremy and Jack

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