Today we have a very special guest, Mitchell Levy, a global credibility expert, and international bestselling author. He has interviewed 500 thought leaders on credibility resulting in a Credibility TEDtalk, the Credibility Nation community, and the Credibility Nation book.
He is going to unpack many important questions about how to establish credibility in cold email. Enoy!
HERE’S WHAT WE COVER IN THIS EPISODE:
- What credibility is in the online world
- The components of trust
- How to make your profile look credible and make someone trust you
- What kind of video will make you say yes to the person
- Should you use a strategy or a tactic just because it works?
There is no superpower when it comes to establishing credibility in cold email. Whether you want to use name dropping, testimonial sentences or video, you need to make it authentic and make it match your style, and then use it sensibly in your initial cold email.
Happy cold emailing!
Jeremy and Jack