#223 – Outbound Marketing Strategy for Your Price Point


#223 – Outbound Marketing Strategy for Your Price Point

September 29, 2021

Today’s episode is about the cold email approach to selling low-price items, very high-price items and something in the middle, because every company considering outbound lead generation needs to consider the price point in order to figure out their strategy.


  • How to organize your sales time and efforts related to price point
  • How not to lose the power of converting if you have $9/mo service
  • Who to target as part of a strategy influenced by the price point
  • Should you use outbound if you have a low-price product and you haven’t defined a niche?

We highlighted some of the main big differences of cold outreach at different price points. Hopefully that will make you think of some little things to try to experiment with or revisit if you are already doing fine.

If you find this helpful, then you are going to love the course we put together at It is risk-free for 4 weeks, take it on a test drive!

Happy cold emailing!

Jeremy and Jack


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