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#226 – Teardown of a Very Long Email That Worked

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#226 – Teardown of a Very Long Email That Worked

October 20, 2021

This is a special teardown, because we are analyzing a very long cold email which got us to reply.

Email:

Hi Jeremy,

I hope all is well! I’m sure you may have seen the news, but we (PSG) recently made an investment into Lusha. (see PR here: PSG Invests in Lusha.)  

We are conducting a roll-up strategy within the sales prospecting, enablement, and intelligence space and have identified QuickMail as a perfect fit for our thesis with Lusha. I’ve been conducting research in the space and continue to hear and read about positive feedback regarding QuickMail so I wanted to reach out and learn more about you & the business. To be more precise, we are specifically looking at software point solutions that focus on different aspects of the larger market, particularly email tracking, management, and prospect data.

To be clear: we do NOT have strict requirements on revenue or profitability for add-on acquisitions. It is more about the strategic fit with one of our portfolio companies –> that particularly holds true with Lusha and its M&A strategy.

PSG has an established track record with roll-up strategies. To give you some context of what we’re up to, we’re working on this strategy with the same team that did our deal in Ministry Brands – a business we grew from $10m ARR / $2m EBITDA to $400m ARR / $185m EBITDA in 18 months via organic and inorganic growth (25+ acquisitions in that time frame). We gained a 14x return on that investment along with every single founder involved in the acquisitions that rolled equity. 

You can find more information about our fund and portfolio here: https://www.psgequity.com/portfolio

Please let me know if you have a few minutes to speak. Look forward to hearing from you.

Thanks,

Cleaned up version:

Hi Jeremy,

In the last 7 years, we’ve purchased 350 software companies within the sales prospecting, enablement, and intelligence space (e.g. Lusha) and have identified QuickMail as a perfect fit for the next acquisition.

After conducting research in the space, I continue to hear and read about positive feedback regarding QuickMail on Captera and Facebook, so I wanted to reach out and learn more about your exit goals and your current business vision.

Are you open to selling in the next 5 years?

P.S. We (PSG) recently made an investment into Lusha for XMM. (see PR here: PSG Invests in Lusha.) 

If you like the podcast, but you don’t want to watch more than 200 episodes, our Cold Email Outreach Mastermind at https://course.quickmail.io/ is a place where we put our best cold email ideas!

Happy cold emailing!

Jeremy and Jack 

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