Today we discuss the idea that more leads can keep a business running. There are too many people that run companies who think lead generation is the answer to the prayers, but it might not be.
HERE’S WHAT WE COVER IN THIS EPISODE:
- What the real value of a lead is
- How a lead can turn into money
- Why you should double check your money generating sales process before going for more leads
- How to find out if you have the right people and processes to turn leads into money
- Why you should find out a lifetime value of a customer
More leads can only help you grow, but they won’t save the business. Use leads to scale, but not to save the company. Revisit each part of your funnel before you increase the number of leads. If you still believe that your biggest opportunity lies in generating more leads, check out our Cold Email Outreach MasterClass at – it will take you to a place where you are able to get more leads using cold email.
- The Goal, a book by Eliyahu M. Goldratt