Today Jeremy and Jack are asking a fundamental question: is personalization as important as it seems? The two dive into one of Jack’s favorite topics so you can decide if and how much time you should be devoting to personalization in your outreach!
HERE’S WHAT WE COVER IN THIS EPISODE:
-How did people see personalization a few years ago?
-Is it worth it? Jack’s answer!
-Is it worth it? Jeremy’s answer!
-Examples of successful and unsuccessful personalization
-How effective is personalization?
-Can personalization increase your reply rat
-When you don’t need personalization
-Customization vs personalization?
-How personalization correlates to lists
-How to use personalization
-Send in your emails for a teardown episode!
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Have an email you want us to teardown? Send us your emails, cold emailing questions, and campaign examples at firstname.lastname@example.org and it could be featured on the air!
Happy Cold Emailing!
Jeremy and Jack
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