The Cold Outreach Podcast

with Jeremy & Jack

March 14, 2018

#038 – Cold Recruitment Email Teardown

Hey folks, here’s another email teardown, requested by one of our podcast listeners. We’re going through it line by line, analyzing what’s good about it, what’s bad about it and how we can possibly make… Continue Reading

March 7, 2018

#037 – Outbound Vs. Inbound in 2018

Hey cold emailers, this week we’re discussing outbound and inbound marketing strategies. In short, inbound is when leads come to you, outbound is when you go to the leads. In this episode we talk about… Continue Reading

February 28, 2018

#036 – “Water Cooler” Chat: Cold Email Update

What are the trends in cold emailing? What has been working well lately? This week we’re updating you with stories and examples that are super relevant to building successful cold emails campaigns. We talk about… Continue Reading

February 21, 2018

#035 – Using “Authority” To Gain Instant Credibility In Your Cold Email

Hey folks, this week we talk about authority as another weapon of influence that you can bake into your cold email campaign. According to research, we feel a sense of duty or obligation to the… Continue Reading

February 14, 2018

#034 – Rapid Fire: Top 2 Books, Favorite Tools, and Random Cold Email Tips

Here’s another rapid fire episode where we answer 8 interesting questions about cold email. We talk about the resources that will help you become a better cold email writer, not-so-obvious ways to build a list,… Continue Reading

February 8, 2018

#033 – Small Business Breakdown: Txt2Give

Hey cold emailers, today we are talking about how to apply cold email to accelerate the growth of a small business. The case study we use is a company called Txt2Give which facilitates donations to… Continue Reading

January 31, 2018

#032 – The Power of “Micro-Commitments” in Cold Emails

Hey folks, in this cast we talk about commitment and consistency, as another powerful weapon of influence that you can work into your cold email campaign. The rule of commitment and consistency states that once… Continue Reading

January 24, 2018

#031 – GDPR For Cold Emailers: Complete Break Down From Top Compliance Lawyer

Hey cold emailers, today we’re discussing GDPR (General Data Protection Regulation) with Jonathan Armstrong, who is a legal expert in the field of cold email and a Partner at Cordery, a firm specialized in legal… Continue Reading

January 17, 2018

#030 – Accelerating Unbounce’s Growth With Cold Emails

If Unbounce hired you to create their cold email campaign, where would you begin? Who would you contact and what would you write inside your emails? We were inspired by our recent interview with Dan… Continue Reading

January 10, 2018

#029 – Win Clients and Influence Prospects Using “Liking”

People prefer to say yes to those that they like. But what causes one person to like another? In this episode, we dig deeper into persuasion science laid out in Robert Cialdini’s book “Influence” and… Continue Reading

January 3, 2018

#028 – Dan Martell’s Cold Email Strategy That Grew Clarity.fm (And Other 7-Figure Business)

Hey folks, in today’s special episode we are interviewing Dan Martell, an award-winning Canadian entrepreneur. Dan is the founder of Clarity.fm, a startup that makes it easy to connect with top business minds over the… Continue Reading

December 20, 2017

#027 – Rapid Fire: Quora’s Top 10 Cold Email Questions, Answered

Hey cold emailers, today we’re answering the most frequently asked questions about cold email, in a rapid fire Q&A session. You’ll hear a digested version of the topics we have covered so far in the… Continue Reading

December 13, 2017

#026 – The Cold Emails That Brought Quickmail.io Its First 1000 Customers

Hey folks, in this episode we’re interviewing Jeremy Chatelaine, the co-host of this show and founder of Quickmail.io. He talks about why he was forced to go to cold email and succeed at at despite… Continue Reading

December 6, 2017

#025 – Email Teardown

Hi cold emailers, this week we are doing three teardowns on cold emails that landed into our inbox, including a timely Thanksgiving themed email, as well as an email that landed in spam folder. We… Continue Reading

November 29, 2017

#024 – How to Use Scarcity in Your Cold Emails

Hey folks, this week we’re talking about Scarcity. It’s one of the 6 major “weapons” of influence, outlined in our favorite book Influence by Robert Cialdini. It’s also one of the most challenging to use… Continue Reading

November 22, 2017

#023 – Fake Stats That Are Ruining Your Campaign

Hey cold emailers, this week we’re talking about fake stats and not-so-scientific articles that may be detrimental to your reply rate. If you want to successfully navigate the sources you find online and understand how… Continue Reading

November 15, 2017

#022 – Overcoming Your Deepest Cold Email Fears

Sending cold emails can be scary. In this episode, Jack and Jeremy talk about our deepest fears around cold email including fear of rejection, fear of damaging your brand or campaigns that nobody replies to.… Continue Reading

November 8, 2017

#021 – Killer Cold Email Strategies for B2C

Hey folks, in this episode we talk about how you can use cold email to engage individual consumers if you have a B2C company. Even though cold email is primarily a tool for B2B companies,… Continue Reading

November 1, 2017

#020 – How to Start a 6-Figure Agency with Cold Email

Hello cold emailers, this is the first episode in a series of interviews with founders on how they started their cold email business. Our guest today is Jack Reamer, a B2B SaaS lead generation expert… Continue Reading

October 25, 2017

#019 – The Fox and the Crow

So the story goes like this: A Fox once saw a Crow with a piece of cheese in his beak on a branch of a tree. The Fox walked up to the foot of the… Continue Reading

October 18, 2017

#018 – Call to Action

Hey folks, welcome back! This week we’re looking into calls to action. A call to action gives your email recipients clear directions to follow in order to benefit from that action. Without a call to… Continue Reading

October 11, 2017

#017 – The Right Way to Run a Cold Email A/B Test

Hello cold emailers, today we are talking about A/B testing for cold email. From our experience, the chances are that many folks are not clear on why A/B testing is so important, or on the… Continue Reading

October 4, 2017

#016 – Email Deliverability with Tim Jenkins, the Co-Founder of SendGrid

Hey cold emailers, today we have a guest on the show, his name is Tim Jenkins and he is the Co-Founder and Chief Technology Officer at SendGrid, one of the top email service providers in… Continue Reading

September 27, 2017

#015 – Unconventional Applications of Cold Email

Hey folks, today we are talking about what you can do with cold email besides generating leads or customers. We are sharing great examples (some are very fun too!) to inspire you to try using… Continue Reading

September 20, 2017

#014 – Email Teardown: Snype.io

Hey cold emailers, a new email teardown is here for you, and it’s actually a very good one! This email and its follow-up stood out from the rest and got us excited for a few… Continue Reading

September 13, 2017

#013 – How to Reach Your Prospect’s Inbox: Part 2

Hey folks, welcome back to the Cold Outreach Podcast! Last week we discussed the technical aspects of improving the deliverability of your cold email. Today we talk about the content side of cold email and… Continue Reading

September 6, 2017

#012 – How to Reach Your Prospect’s Inbox: Part 1

Hey cold emailers, do you find yourselves concerned with your open rate? Cold email deliverability is a super important topic, because if you don’t deliver properly, you don’t give yourself a chance to get your… Continue Reading

August 30, 2017

#011 – Email teardown: CaseWave

Hey folks, today we are doing another email teardown. This time we wanted to share a cold email that we had to rewrite completely as it had so many things wrong. Here it is: Subject:… Continue Reading

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