The Cold Outreach Podcast

with Jeremy & Jack

December 6, 2017

#025 – Email Teardown

Hi cold emailers, this week we are doing three teardowns on cold emails that landed into our inbox, including a timely Thanksgiving themed email, as well as an email that landed in spam folder. We… Continue Reading

November 29, 2017

#024 – How to Use Scarcity in Your Cold Emails

Hey folks, this week we’re talking about Scarcity. It’s one of the 6 major “weapons” of influence, outlined in our favorite book Influence by Robert Cialdini. It’s also one of the most challenging to use… Continue Reading

November 22, 2017

#023 – Fake Stats That Are Ruining Your Campaign

Hey cold emailers, this week we’re talking about fake stats and not-so-scientific articles that may be detrimental to your reply rate. If you want to successfully navigate the sources you find online and understand how… Continue Reading

November 15, 2017

#022 – Overcoming Your Deepest Cold Email Fears

Sending cold emails can be scary. In this episode, Jack and Jeremy talk about our deepest fears around cold email including fear of rejection, fear of damaging your brand or campaigns that nobody replies to.… Continue Reading

November 8, 2017

#021 – Killer Cold Email Strategies for B2C

Hey folks, in this episode we talk about how you can use cold email to engage individual consumers if you have a B2C company. Even though cold email is primarily a tool for B2B companies,… Continue Reading

November 1, 2017

#020 – How to Start a 6-Figure Agency with Cold Email

Hello cold emailers, this is the first episode in a series of interviews with founders on how they started their cold email business. Our guest today is Jack Reamer, a B2B SaaS lead generation expert… Continue Reading

October 25, 2017

#019 – The Fox and the Crow

So the story goes like this: A Fox once saw a Crow with a piece of cheese in his beak on a branch of a tree. The Fox walked up to the foot of the… Continue Reading

October 18, 2017

#018 – Call to Action

Hey folks, welcome back! This week we’re looking into calls to action. A call to action gives your email recipients clear directions to follow in order to benefit from that action. Without a call to… Continue Reading

October 11, 2017

#017 – The Right Way to Run a Cold Email A/B Test

Hello cold emailers, today we are talking about A/B testing for cold email. From our experience, the chances are that many folks are not clear on why A/B testing is so important, or on the… Continue Reading

October 4, 2017

#016 – Email Deliverability with Tim Jenkins, the Co-Founder of SendGrid

Hey cold emailers, today we have a guest on the show, his name is Tim Jenkins and he is the Co-Founder and Chief Technology Officer at SendGrid, one of the top email service providers in… Continue Reading

September 27, 2017

#015 – Unconventional Applications of Cold Email

Hey folks, today we are talking about what you can do with cold email besides generating leads or customers. We are sharing great examples (some are very fun too!) to inspire you to try using… Continue Reading

September 20, 2017

#014 – Email Teardown: Snype.io

Hey cold emailers, a new email teardown is here for you, and it’s actually a very good one! This email and its follow-up stood out from the rest and got us excited for a few… Continue Reading

September 13, 2017

#013 – How to Reach Your Prospect’s Inbox: Part 2

Hey folks, welcome back to the Cold Outreach Podcast! Last week we discussed the technical aspects of improving the deliverability of your cold email. Today we talk about the content side of cold email and… Continue Reading

September 6, 2017

#012 – How to Reach Your Prospect’s Inbox: Part 1

Hey cold emailers, do you find yourselves concerned with your open rate? Cold email deliverability is a super important topic, because if you don’t deliver properly, you don’t give yourself a chance to get your… Continue Reading

August 30, 2017

#011 – Email teardown: CaseWave

Hey folks, today we are doing another email teardown. This time we wanted to share a cold email that we had to rewrite completely as it had so many things wrong. Here it is: Subject:… Continue Reading

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