The Cold Outreach Podcast

with Jeremy & Jack

June 30, 2021

#210 – AI Personalization Teardown

Today we step into the future. We’re talking about robots that write personalized messages - the new attention worthy technology for the cold email users.  We're going to see what has returned after providing… Continue Reading

June 23, 2021

#209 – Rapid Fire: Inbox Reputation, Custom Domains and Advanced Automation

Get ready for the solutions to the newest worries of cold emailers! How long do I need to wait after an inbox reputation is trashed, before cold emailing again?How long do I need to warm… Continue Reading

June 16, 2021

#208 – Essential B2B Prospecting Tools For Modern Sales Teams

Today we’re talking about B2B Prospecting Tools and which you would rather not live without. Enjoy! HERE’S‌ ‌WHAT‌ ‌WE‌ ‌COVER‌ ‌IN‌ ‌THIS‌ ‌EPISODE: Why copywriting and prospecting are the last things you want to outsource… Continue Reading

June 9, 2021

#207 – Multi-Channel Sales TearDown: Cold Email + Direct Mail

Today we are doing an actual paper mail teardown!  We are going to explain how to use direct mail with the cold email campaign, and do a brief teardown of the paper mail and the… Continue Reading

June 2, 2021

#206 – Rapid Fire: Hacking LinkedIn Limits & Mastering Personalization

 Let’s dive into your latest questions! Should we fear mistakes in cold outreach?What to do if you’ve been burned by a lead gen agency?What’s a lesser-known way to build a list?What’s the one tool you… Continue Reading

May 26, 2021

#205 – Teardown: This Is What “Perfect Email Personalization” Looks Like

Today we’re covering two really good emails. Enjoy and learn from this teardown! Email 1: Subject: Developers Who Love Koalas 🐨 Hi Jeremy, I found your Rails role on WWR - Would you consider taking… Continue Reading

May 19, 2021

#204 – Podcasting As A Lead Gen Tool

Today we are unpacking a new tactic - using podcasting as a lead generation tool. That doesn’t mean growing a giant podcast and hoping your ideal client listens to it and contacts you, but using… Continue Reading

May 12, 2021

#203 – 8 Simple Ways To Reduce Your Risk Of Failure In Outbound Sales

Today we are talking about how to remove risk from your outbound marketing campaigns. Even if it is your first time doing it, give yourself a better shot at success.  HERE’S‌ ‌WHAT‌ ‌WE‌ ‌COVER‌ ‌IN‌… Continue Reading

May 5, 2021

#202 – Data Reveals Best Time & Day To Send LinkedIn Invites

Today we have a data focused episode. We are looking at connection acceptance rates, and what time of day, and what day of the week your prospects are most likely to say yes to that… Continue Reading

April 28, 2021

#201 – How To Cold Email Early Adopters

If you are going for a new market, or you’ve got the next new thing the market needs, this show is going to walk you through how to cold email early adopters.  HERE’S‌ ‌WHAT‌ ‌WE‌… Continue Reading

April 21, 2021

#200 – Are You Using The Best Outbound Sales Channel?

Today we’re talking about how to pick the right channel when deciding on your outbound strategy. Enjoy! HERE’S‌ ‌WHAT‌ ‌WE‌ ‌COVER‌ ‌IN‌ ‌THIS‌ ‌EPISODE: Who you need to target exclusively on LinkedIn and the ways… Continue Reading

April 15, 2021

#199 – Rapid Fire: Personalization, LinkedIn & Deliverability

Let’s dive into your newest concerns! Rapid Fire Questions: How can I ensure that my emails are delivered?How can I use Google for prospecting?How to use Zapier to make outbound easier?What do today’s best performing… Continue Reading

April 7, 2021

#198 – Growth Chat / Hubspot

Let’s say Hubspot hired us and we’re in charge of growing their Partner Program app. Join us as we create an outbound strategy for Hubspot.  This is what we came up with:  Stats:4,000+ installs Target… Continue Reading

March 31, 2021

#197 – 6 Sales Navigator Mistakes

In this episode we are covering the most common mistakes that people make using Sales Navigator to do prospecting, outreach and lead generation.  Are you doing any of this? Relying on industry filtersNot using seniority… Continue Reading

March 24, 2021

#196 – Follow-up TearDown

Today we are learning from tearing down follow-ups, not original emails. Let’s dive into them!  1st FOLLOW (1st March) Subject: Re: Jeremy, can I send you these? Hey Jeremy, sure you're busy, just bumping this… Continue Reading

March 17, 2021

#195 – Jordan Belfort Script

Today we’re going to teardown Jordan Belfort’s famous cold outreach script that he used to grow his company Stratton Oakmont from nothing to a Hollywood movie.  WHAT YOU WILL LEARN IN THIS EPISODE: Schedule a… Continue Reading

March 10, 2021

#194 – Multi-Channel Outreach Series: Part 1

Today we’re talking about which channels are optimal for outreach and which ones you should pay attention to if you want to generate more replies and more leads in 2001. HERE’S‌ ‌WHAT‌ ‌WE‌ ‌COVER‌ ‌IN‌… Continue Reading

March 3, 2021

#193 – Rapid Fire: Cold Outreach

Today we have eleven questions about sales outreach. Let’s dive in! RAPID FIRE QUESTIONS: What kind of greeting should I use?What’s the simplest way to test a multichannel campaign?How can I find a better prospect… Continue Reading

February 17, 2021

#191 – 0 to 1k: Growing a Profitable LinkedIn Network

Hello outbounders! Today we’re going to reveal how to go from 0 to 1000 LinkedIn connections in a very short period of time.  Say you are looking for influencers in your field to give you… Continue Reading

February 10, 2021

#190 – Teardown: 3 Cold Emails That (Almost) Worked

In this episode we’ll go over three emails in ten minutes. Email 1: Stripe billing stack - QuickMail Hey Jeremy, I noticed most of your web traffic is outside of Switzerland, but you only offer… Continue Reading

February 3, 2021

#189 – 5 Unfair Advantages To Sales Outreach

In this episode we’ll go over five unfair advantages that you have when you do outbound sales. What We Cover: Handpick clientsZero delayLow riskBigger poolOwn the conversation The biggest advantage you have is that outbound… Continue Reading

January 27, 2021

#188 – What is Lead Generation in under 10 minutes

Today we are going to define what Lead Generation is - short and clear. HERE’S‌ ‌WHAT‌ ‌WE‌ ‌COVER‌ ‌IN‌ ‌THIS‌ ‌EPISODE: What it means to win interest from qualified prospectsJob titles that involve lead generation… Continue Reading

January 20, 2021

#187 – Cold Emailing Jordan Belfort, the Wolf of Wall Street

Today, we’re facing a challenge - 10 minutes to find Jordan Belford’s email address and send a cold email to him. This is what we came up with: Jordan, I’ve taken a straight line 2… Continue Reading

January 13, 2021

#186 – Top Four Campaigns for 2020 You Can Steal

In this watercooler episode we’re talking about the four types of campaigns that were getting 40-60% reply rate in 2020. Let’s see what they are!  HERE’S‌ ‌WHAT‌ ‌WE‌ ‌COVER‌ ‌IN‌ ‌THIS‌ ‌EPISODE: How the pandemic… Continue Reading

January 6, 2021

#185 – 10 Practical Questions On Sales Outreach in 2021

Today we have a sales outreach rapid fire. Here are the questions:       Should I reach out during the holiday season?How would you cold email for competitor research?How can I follow up with people who replied… Continue Reading

December 30, 2020

#184 – How to Double Appsumo in 2021?

In this growth chat we are talking about well established entrepreneurial businesses proposing great lifetime deals for their cool products to a huge audience.  If you’re dealing with a well established company, you need to… Continue Reading

December 23, 2020

#183 – Should You Hire A Lead Generation Agency Or Build A Sales Team?

If you are trying to find the best way to ramp up sales, you must be wondering if that involves an agency, or you should focus on the internal sales team. Let’s see what are… Continue Reading

December 16, 2020

#182 – Nudge Campaign: How to Automatically Convert Leads?

Today we are talking about the action on leads who were interested enough to visit the sales page, but not enough to purchase. Enjoy! HERE’S‌ ‌WHAT‌ ‌WE‌ ‌COVER‌ ‌IN‌ ‌THIS‌ ‌EPISODE: How to use both… Continue Reading

December 9, 2020

#181 – Tips for Keeping Outbound Leads Engaged

We all know about a lot of easy marketing outbound stuff that we could do, but we are just not acting on it. So let’s see how we can take action and avoid losing low-hanging-fruit… Continue Reading

December 2, 2020

#180 – Racking The Shotgun

The reality is that most of your market will not buy from you. So wouldn’t it be nice to spend your time and effort with the people who are more responsive and truly need what… Continue Reading

November 25, 2020

#179 – LinkedIn Profile Teardown

If you are in the B2B space, checking your LinkedIn profile is probably one of the first things your prospects will do given the chance. Let's look at some good and/or bad ones together and… Continue Reading

November 18, 2020

#178 – How to Get a 100% Reply Rate

If you had to achieve 100% reply rate, what would your strategy look like?  We’ll discuss how we would use our list and what we would ask when contacting those prospects. If you have some… Continue Reading

November 11, 2020

#177 – SMS Political Teardown

Today we’re tearing down cold sms messages. We’ll discuss what we like, what we don’t like and see if those messages could be used in other mediums.  Here they are: {state} is always a close… Continue Reading

November 4, 2020

#176 – Vintage Cold Email Teardown

Jack found some old cold email from 1902 selling natural gas products to businesses, and we've had a blast at tearing it down. There are so many solid elements of cold email in that letter,… Continue Reading

October 28, 2020

#175 – Cold Outreach Rapid Fire

Here are the newest questions from our cold emailers, let’s dive right in:  Rapid Fire Questions: What's the best source to learn from about cold emailing?What are the best ways to improve the response rate… Continue Reading

October 21, 2020

#174 – Cold Outreach: Teardown

This time we’re discussing three of your emails. Let’s dive into them to pick up some nuggets! Teardown: Emails after we teared them down: Subject: Greetings and 🌮's from AppSumo! Hey Jeremy, I could tell… Continue Reading

October 14, 2020

#173 – Greg Mccallum: Building Remote Sales Teams

Hey folks, today we are welcoming Greg Mccallum, a high-performance executive leader with extensive B2B & B2C Commercial, Startup Consultancy, and Change Management experience. We talk about the right way to build remote sales team,… Continue Reading

October 7, 2020

#172 – 5 Reasons Why Your Company Should Not Do Outbound

Today we talk about the cases when it doesn’t make sense for your company to do outbound marketing. We have seen a pattern where certain brands are more successful in outbound than others, so we… Continue Reading

September 30, 2020

#171 – Teardown: Content Agency, Socks & Appsumo

Today we have three more of your emails to learn from. Let’s dive right into them! Email 1 - Contentbulb Subject: help with blog content? Hi Jeremy - just watched a past video with you… Continue Reading

September 23, 2020

#170 – Should We Still Test?

Can you run an A/B test if you have a few hundred prospects in a campaign? Ask any data scientist or savvy marketer, and they’ll tell you “no”. Why? You need lots of data to… Continue Reading

September 16, 2020

#169 – Brian Massey: How Data Science Helps Cold Emails Perform Better

Today we are talking to Brian Massey, the founder of the Conversion Sciences, which is a data-driven conversion optimization agency with lab coats. Brian is also the author of the Amazon bestseller Customer Creation Equation. … Continue Reading

September 9, 2020

#168 – Rapid Fire: LinkedIn Tips, Cold Emailing for a Job, and 2020 Updates

Let’s see what’s bothering you most these days in the world of cold email. Rapid Fire Questions: What A/B test should I try out right now?Is it worth sending a cold email when you can… Continue Reading

September 2, 2020

#167 – Teardown: Cold Email Of The Day

Today we’ve got three (potentially) glowing teardowns. Let’s dive straight into them and see which is the greatest email of the day! Email 1: Jack's Invitation to the Open House Hi Jack,   I represent Novel… Continue Reading

August 26, 2020

#166 – Benji Hyam: The Winning Mix of Outreach and Content

Benji Hyam is the Co-Founder of Grow And Convert, a really good content marketing agency we were impressed with, and now we are very excited to welcome him on the show. Enjoy! HERE’S WHAT WE… Continue Reading

August 19, 2020

#165 – How To Find The Perfect Person To Contact At A Company?

Imagine you have a product loved by your users but those users have zero purchasing power. Who should you approach for your cold email campaign? Should you reach out to the CFO/CTO/CEO, who has purchasing… Continue Reading

August 12, 2020

#164 – Lukas Mikelinich: How To Run An Effective SDR Team

Today we are joined by Lukas Mikelinich, VP of Sales at Saas platform Negotiatus, who just had the best sales month in the company history this May. He is going to talk about how to… Continue Reading

August 5, 2020

#163 – What Subject-Line Works Best? Surprising Findings After Sending 1M+ Cold Emails

In this data episode, we’ve dug out some stats and we are going to find out how these numbers are going to help us be better cold emailers. Enjoy! HERE’S WHAT WE COVER IN THIS… Continue Reading

July 29, 2020

#162 – Peep Laja: Ten Rules For Effective Cold Emails

Today we are joined by Peep Laja, the founder and CEO of, which is a source for optimization, growth and digital analytics expertise, and a new SAAS company, an audience research tool for… Continue Reading

Nir Eyal: How to Form Habits With Cold Email
July 22, 2020

Nir Eyal: How To Form Habits With Cold Email

Today's special guest is Nir Eyal, an American author, Stanford lecturer, and investor.  You probably know him from his bestselling book Hooked: How to Build Habit-Forming Products, and Indistractable: How to Control Your Attention and… Continue Reading

July 15, 2020

#160 – Step-by-Step Process For Hiring A Top 1% Virtual Assistant (Part 2)

Today Jeremy continues to share his tips on hiring top talent on Upwork and other online job platforms, while enjoying the process.  We are picking up where we left off in last week’s episode. So… Continue Reading

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