The Cold Outreach Podcast

with Jeremy & Jack

October 13, 2021

#225 – Buying Businesses With Cold Email

Today we talk about how to run a cold email campaign that buys businesses. The case we are discussing is a family owned business, because they are more challenging from a list building perspective since… Continue Reading

October 6, 2021

#224 – Rapid Fire: Open Rates, Deliverability & Hiring Your 1st Sales Person

Let’s dive right into your newest B2B questions: What’s the minimum open rate I should aim for?Does cold outreach become easier without spam filters in place?Should you consider hiring a consultant for deliverability these days?I… Continue Reading

September 29, 2021

#223 – Outbound Marketing Strategy for Your Price Point

Today’s episode is about the cold email approach to selling low-price items, very high-price items and something in the middle, because every company considering outbound lead generation needs to consider the price point in order… Continue Reading

September 22, 2021

#222 – Cold Email Teardown: App Development Pitches That Actually Work

We’ve been getting a lot of cold emails asking if they could develop a mobile app for us, related to cold email. We thought there was a better way that they could have worded it,… Continue Reading

September 15, 2021

#221 – 2021 Cold Email Benchmarks Stats for Open & Reply Rates

Today we are doing a benchmark episode - what you should aim for these days, and where your open rate and reply rate should be. Between all the metrics, which ones are vanity metrics and… Continue Reading

September 8, 2021

#220 – Water Cooler: Future of Email Auto-Warmers

Today we are going to do a water cooler episode around auto-warmers and whether they are going straight into Google’s waste bin in the future. Enjoy! HERE’S‌ ‌WHAT‌ ‌WE‌ ‌COVER‌ ‌IN‌ ‌THIS‌ ‌EPISODE: Auto-warmer’s… Continue Reading

September 1, 2021

#219 – The New Rules of Cold Email in 2021: A Beginners Guide

Today we talk about what a cold emailer should pay attention to these days, compared to a few years ago. If you want to get going and you don’t have too much of a background… Continue Reading

August 25, 2021

#218 – Live Teardown: 3 Cold Emails from Good to Great

Today we are going to share what is wrong with three cold emails we received, and what we will do to make them better, so that more people want to reply to them. Email 1… Continue Reading

August 18, 2021

#217 – How Top Agencies Get 20% More Opens With This Free “Auto Warmer”

Today’s cast is going to explain why deliverability matters and what an auto warmer can do for you. HERE’S‌ ‌WHAT‌ ‌WE‌ ‌COVER‌ ‌IN‌ ‌THIS‌ ‌EPISODE: What initiates the need for auto warmerWho it is for… Continue Reading

August 11, 2021

#216 – Sales Hack: Eliminate No-Shows & Boost Credibility

This conversation is going to help you get more out of your sales calls that you have booked through outbound lead generation efforts. Find out what you should be doing before you meet the prospect… Continue Reading

August 4, 2021

#215 – Rapid Fire: The $22 Million Dollar Cold Email

In today’s rapid fire we are answering 12 questions to help you come closer to your perfect cold email. Enjoy! RAPID FIRE QUESTIONS: What's the shortest cold email that's worth sending?Does email length impact my… Continue Reading

July 28, 2021

#214 – How To Drastically Reduce Your Cold Email Spam Complaints This Week

Today we look into ways of minimizing spam complaints, which kill your email deliverability and make your inbox and your domain bad.  If you listen in and follow some of our recommendations, you may be… Continue Reading

July 21, 2021

#213 – 50+ Company Filters For B2B Prospecting

There are many ways to find companies to target. Today we’ll list all the words we could think of that can help you to find accounts. Enjoy! HERE’S‌ ‌WHAT‌ ‌WE‌ ‌COVER‌ ‌IN‌ ‌THIS‌ ‌EPISODE: How… Continue Reading

July 14, 2021

#212 – Credibility Expert Explains How To Build Trust In Cold Emails

Today we have a very special guest, Mitchell Levy, a global credibility expert, and international bestselling author. He has interviewed 500 thought leaders on credibility resulting in a Credibility TEDtalk, the Credibility Nation community, and… Continue Reading

July 7, 2021

#211 – Teardown: Freelancing and WTF Cold Emails (With Rewrites)

Today we’ve got two emails that we’re going to tear down and improve a little bit. Enjoy! Email 1: Sub: Can i work for you Hello Jack, I saw your profile on LinkedIn and I… Continue Reading

June 30, 2021

#210 – AI Personalization Teardown

Today we step into the future. We’re talking about robots that write personalized messages - the new attention worthy technology for the cold email users.  We're going to see what has returned after providing… Continue Reading

June 23, 2021

#209 – Rapid Fire: Inbox Reputation, Custom Domains and Advanced Automation

Get ready for the solutions to the newest worries of cold emailers! How long do I need to wait after an inbox reputation is trashed, before cold emailing again?How long do I need to warm… Continue Reading

June 16, 2021

#208 – Essential B2B Prospecting Tools For Modern Sales Teams

Today we’re talking about B2B Prospecting Tools and which you would rather not live without. Enjoy! HERE’S‌ ‌WHAT‌ ‌WE‌ ‌COVER‌ ‌IN‌ ‌THIS‌ ‌EPISODE: Why copywriting and prospecting are the last things you want to outsource… Continue Reading

June 9, 2021

#207 – Multi-Channel Sales TearDown: Cold Email + Direct Mail

Today we are doing an actual paper mail teardown!  We are going to explain how to use direct mail with the cold email campaign, and do a brief teardown of the paper mail and the… Continue Reading

June 2, 2021

#206 – Rapid Fire: Hacking LinkedIn Limits & Mastering Personalization

 Let’s dive into your latest questions! Should we fear mistakes in cold outreach?What to do if you’ve been burned by a lead gen agency?What’s a lesser-known way to build a list?What’s the one tool you… Continue Reading

May 26, 2021

#205 – Teardown: This Is What “Perfect Email Personalization” Looks Like

Today we’re covering two really good emails. Enjoy and learn from this teardown! Email 1: Subject: Developers Who Love Koalas 🐨 Hi Jeremy, I found your Rails role on WWR - Would you consider taking… Continue Reading

May 19, 2021

#204 – Podcasting As A Lead Gen Tool

Today we are unpacking a new tactic - using podcasting as a lead generation tool. That doesn’t mean growing a giant podcast and hoping your ideal client listens to it and contacts you, but using… Continue Reading

May 12, 2021

#203 – 8 Simple Ways To Reduce Your Risk Of Failure In Outbound Sales

Today we are talking about how to remove risk from your outbound marketing campaigns. Even if it is your first time doing it, give yourself a better shot at success.  HERE’S‌ ‌WHAT‌ ‌WE‌ ‌COVER‌ ‌IN‌… Continue Reading

May 5, 2021

#202 – Data Reveals Best Time & Day To Send LinkedIn Invites

Today we have a data focused episode. We are looking at connection acceptance rates, and what time of day, and what day of the week your prospects are most likely to say yes to that… Continue Reading

April 28, 2021

#201 – How To Cold Email Early Adopters

If you are going for a new market, or you’ve got the next new thing the market needs, this show is going to walk you through how to cold email early adopters.  HERE’S‌ ‌WHAT‌ ‌WE‌… Continue Reading

April 21, 2021

#200 – Are You Using The Best Outbound Sales Channel?

Today we’re talking about how to pick the right channel when deciding on your outbound strategy. Enjoy! HERE’S‌ ‌WHAT‌ ‌WE‌ ‌COVER‌ ‌IN‌ ‌THIS‌ ‌EPISODE: Who you need to target exclusively on LinkedIn and the ways… Continue Reading

April 15, 2021

#199 – Rapid Fire: Personalization, LinkedIn & Deliverability

Let’s dive into your newest concerns! Rapid Fire Questions: How can I ensure that my emails are delivered?How can I use Google for prospecting?How to use Zapier to make outbound easier?What do today’s best performing… Continue Reading

April 7, 2021

#198 – Growth Chat / Hubspot

Let’s say Hubspot hired us and we’re in charge of growing their Partner Program app. Join us as we create an outbound strategy for Hubspot.  This is what we came up with:  Stats:4,000+ installs Target… Continue Reading

March 31, 2021

#197 – 6 Sales Navigator Mistakes

In this episode we are covering the most common mistakes that people make using Sales Navigator to do prospecting, outreach and lead generation.  Are you doing any of this? Relying on industry filtersNot using seniority… Continue Reading

March 24, 2021

#196 – Follow-up TearDown

Today we are learning from tearing down follow-ups, not original emails. Let’s dive into them!  1st FOLLOW (1st March) Subject: Re: Jeremy, can I send you these? Hey Jeremy, sure you're busy, just bumping this… Continue Reading

March 17, 2021

#195 – Jordan Belfort Script

Today we’re going to teardown Jordan Belfort’s famous cold outreach script that he used to grow his company Stratton Oakmont from nothing to a Hollywood movie.  WHAT YOU WILL LEARN IN THIS EPISODE: Schedule a… Continue Reading

March 10, 2021

#194 – Multi-Channel Outreach Series: Part 1

Today we’re talking about which channels are optimal for outreach and which ones you should pay attention to if you want to generate more replies and more leads in 2001. HERE’S‌ ‌WHAT‌ ‌WE‌ ‌COVER‌ ‌IN‌… Continue Reading

March 3, 2021

#193 – Rapid Fire: Cold Outreach

Today we have eleven questions about sales outreach. Let’s dive in! RAPID FIRE QUESTIONS: What kind of greeting should I use?What’s the simplest way to test a multichannel campaign?How can I find a better prospect… Continue Reading

February 17, 2021

#191 – 0 to 1k: Growing a Profitable LinkedIn Network

Hello outbounders! Today we’re going to reveal how to go from 0 to 1000 LinkedIn connections in a very short period of time.  Say you are looking for influencers in your field to give you… Continue Reading

February 10, 2021

#190 – Teardown: 3 Cold Emails That (Almost) Worked

In this episode we’ll go over three emails in ten minutes. Email 1: Stripe billing stack - QuickMail Hey Jeremy, I noticed most of your web traffic is outside of Switzerland, but you only offer… Continue Reading

February 3, 2021

#189 – 5 Unfair Advantages To Sales Outreach

In this episode we’ll go over five unfair advantages that you have when you do outbound sales. What We Cover: Handpick clientsZero delayLow riskBigger poolOwn the conversation The biggest advantage you have is that outbound… Continue Reading

January 27, 2021

#188 – What is Lead Generation in under 10 minutes

Today we are going to define what Lead Generation is - short and clear. HERE’S‌ ‌WHAT‌ ‌WE‌ ‌COVER‌ ‌IN‌ ‌THIS‌ ‌EPISODE: What it means to win interest from qualified prospectsJob titles that involve lead generation… Continue Reading

January 20, 2021

#187 – Cold Emailing Jordan Belfort, the Wolf of Wall Street

Today, we’re facing a challenge - 10 minutes to find Jordan Belford’s email address and send a cold email to him. This is what we came up with: Jordan, I’ve taken a straight line 2… Continue Reading

January 13, 2021

#186 – Top Four Campaigns for 2020 You Can Steal

In this watercooler episode we’re talking about the four types of campaigns that were getting 40-60% reply rate in 2020. Let’s see what they are!  HERE’S‌ ‌WHAT‌ ‌WE‌ ‌COVER‌ ‌IN‌ ‌THIS‌ ‌EPISODE: How the pandemic… Continue Reading

January 6, 2021

#185 – 10 Practical Questions On Sales Outreach in 2021

Today we have a sales outreach rapid fire. Here are the questions:       Should I reach out during the holiday season?How would you cold email for competitor research?How can I follow up with people who replied… Continue Reading

December 30, 2020

#184 – How to Double Appsumo in 2021?

In this growth chat we are talking about well established entrepreneurial businesses proposing great lifetime deals for their cool products to a huge audience.  If you’re dealing with a well established company, you need to… Continue Reading

December 23, 2020

#183 – Should You Hire A Lead Generation Agency Or Build A Sales Team?

If you are trying to find the best way to ramp up sales, you must be wondering if that involves an agency, or you should focus on the internal sales team. Let’s see what are… Continue Reading

December 16, 2020

#182 – Nudge Campaign: How to Automatically Convert Leads?

Today we are talking about the action on leads who were interested enough to visit the sales page, but not enough to purchase. Enjoy! HERE’S‌ ‌WHAT‌ ‌WE‌ ‌COVER‌ ‌IN‌ ‌THIS‌ ‌EPISODE: How to use both… Continue Reading

December 9, 2020

#181 – Tips for Keeping Outbound Leads Engaged

We all know about a lot of easy marketing outbound stuff that we could do, but we are just not acting on it. So let’s see how we can take action and avoid losing low-hanging-fruit… Continue Reading

December 2, 2020

#180 – Racking The Shotgun

The reality is that most of your market will not buy from you. So wouldn’t it be nice to spend your time and effort with the people who are more responsive and truly need what… Continue Reading

November 25, 2020

#179 – LinkedIn Profile Teardown

If you are in the B2B space, checking your LinkedIn profile is probably one of the first things your prospects will do given the chance. Let's look at some good and/or bad ones together and… Continue Reading

November 18, 2020

#178 – How to Get a 100% Reply Rate

If you had to achieve 100% reply rate, what would your strategy look like?  We’ll discuss how we would use our list and what we would ask when contacting those prospects. If you have some… Continue Reading

November 11, 2020

#177 – SMS Political Teardown

Today we’re tearing down cold sms messages. We’ll discuss what we like, what we don’t like and see if those messages could be used in other mediums.  Here they are: {state} is always a close… Continue Reading

November 4, 2020

#176 – Vintage Cold Email Teardown

Jack found some old cold email from 1902 selling natural gas products to businesses, and we've had a blast at tearing it down. There are so many solid elements of cold email in that letter,… Continue Reading

October 28, 2020

#175 – Cold Outreach Rapid Fire

Here are the newest questions from our cold emailers, let’s dive right in:  Rapid Fire Questions: What's the best source to learn from about cold emailing?What are the best ways to improve the response rate… Continue Reading

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